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Definition of “hype” - English Dictionary

"hype" in American English

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hypenoun [U]

 us   /hɑɪp/ infml
information that makes something ​seem very ​important or ​exciting: The big-name, big-money New York ​artworld is ​full of hype.

hypeverb [T]

 us   /ˈhɑɪp/ infml
to make something ​seem more ​exciting or ​important than it is: No ​sportsevent is more hyped than the ​SuperBowl.
(Definition of hype from the Cambridge Academic Content Dictionary © Cambridge University Press)







"hype" in British English

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hypenoun [U]

uk   /haɪp/  us   /haɪp/ informal

hypeverb [T often passive]

uk   /haɪp/  us   /haɪp/ (also hype up)
(Definition of hype from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)

"hype" in Business English

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hypenoun [U]

uk   us   /haɪp/ disapproving MARKETING
advertising, ​newsreports, and ​public praise for a new ​product or ​service, which is used to make ​peopleexcited about ​buying or ​trying it: marketing/​advertising/​media hypehype around/surrounding/about sth After the ​e-commerce explosion and the hype around the ​business-to-consumermodel came the ​business-to-businessmodel.

hypeverb

uk   us   /haɪp/ disapproving MARKETING
(also hype sth up) to ​advertise or praise something a lot in ​newspapers, on ​television, ​online, etc. in ​order to make ​peopleexcited about it and want to ​buy or ​try it: Over-enthusiastic ​followers hyped this ​company to the moon and now ​sales are ​failing to ​match those heady ​expectations. Europe was hyped up as the ​place to ​invest last ​year.
hyped
adjective
Next month's ​launch is likely to be one of the most hyped ​events of the ​year.
(Definition of hype from the Cambridge Business English Dictionary © Cambridge University Press)
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“hype” in Business English

Just who is driving this thing?
Just who is driving this thing?
by ,
May 03, 2016
by Colin McIntosh Do you remember Herbie the Love Bug? Herbie was a 1963 Volkswagen Beetle car in a string of Walt Disney movies. In typical Disney anthropomorphic style, Herbie goes his own way, falls in love, cries, plays jokes, and generally has a mind of his own. While the new driverless cars, like those being

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