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Definition of “integrated marketing” - English Dictionary

"integrated marketing" in Business English

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integrated marketingnoun [U]

uk   us   MARKETING
a ​type of ​marketing in which a company's ​salespeople, ​advertising, ​website, etc. all give the same ​messages about its ​products: The consistency of the ​brandmessage is the ​keyconcept of ​integratedmarketing. an integratedmarketingcommunicationsstrategy
(Definition of integrated marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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