loss leader Definition in the Cambridge English Dictionary Cambridge dictionaries logo
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Definition of “loss leader” - English Dictionary

(Definition of loss leader from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)

"loss leader" in Business English

See all translations

loss leadernoun [C]

uk   us   MARKETING
a product or service that is sold at a loss to attract customers for other products that are more expensive: Other retailers are using the book as a loss leader to bring customers in the door.
(Definition of loss leader from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “loss leader”
in Chinese (Simplified) (用来招揽顾客的)低价商品…
in Chinese (Traditional) (用來招攬顧客的)低價商品…
What is the pronunciation of loss leader?
Add Cambridge dictionaries to your browser to your website
A bunch of stuff about plurals
A bunch of stuff about plurals
by ,
May 24, 2016
by Colin McIntosh One of the many ways in which English differs from other languages is its use of uncountable nouns to talk about collections of objects: as well as never being used in the plural, they’re never used with a or an. Examples are furniture (plural in German and many other languages), cutlery (plural in Italian), and

Read More 

Word of the Day

parasol

a type of sunshade (= round frame covered in cloth on a stick) carried especially by women in the past, to give protection from the sun

Word of the Day

convo noun
convo noun
May 23, 2016
informal a conversation The convo around concussions mostly focuses on guys who play football, but Chastain thinks that this whole thing could be a headache for women too.

Read More