Definition of “loss leader” - English Dictionary

british dictionary

(Definition of “loss leader” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“loss leader” in Business English

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loss leadernoun [ C ]

uk us MARKETING

a product or service that is sold at a loss to attract customers for other products that are more expensive:

Other retailers are using the book as a loss leader to bring customers in the door.

(Definition of “loss leader” from the Cambridge Business English Dictionary © Cambridge University Press)