Definition of “lucrative” - English Dictionary

“lucrative” in British English

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lucrativeadjective

uk /ˈluː.krə.tɪv/ us /ˈluː.krə.t̬ɪv/

C2 (especially of a business, job, or activity) producing a lot of money:

The merger proved to be very lucrative for both companies.

More examples

  • Keen to preserve his artistic integrity, he refused several lucrative Hollywood offers.
  • A series of impressive manoeuvres by the chairman had secured a lucrative contract for the company.
  • It is relatively easy for newcomers to pick off the most lucrative business and ignore the rest.
  • She advised us to look abroad for more lucrative business ventures.
  • The childcare business is not very lucrative.
lucratively
adverb uk /ˈluː.krə.tɪv.li/ us /ˈluː.krə.t̬ɪv.li/
lucrativeness
noun [ U ] uk /ˈluː.krə.tɪv.nəs/ us /ˈluː.krə.t̬ɪv.nəs/

(Definition of “lucrative” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“lucrative” in American English

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lucrativeadjective

us /ˈlu·krə·t̬ɪv/

producing much money or making a large profit:

(Definition of “lucrative” from the Cambridge Academic Content Dictionary © Cambridge University Press)

“lucrative” in Business English

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lucrativeadjective

uk /ˈluːkrətɪv/ us

earning or producing a lot of money:

He gave up a lucrative career as a lawyer to look after his kids.
The contest for this potentially lucrative market has been intense.
extremely/highly/very lucrative This business is highly lucrative.
a lucrative business/contract/deal
lucratively
adverb /ˈluːkrətɪvli/ /-ṱɪv-/

She juggles motherhood with a lucratively successful career.

(Definition of “lucrative” from the Cambridge Business English Dictionary © Cambridge University Press)