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Definition of “mass market” - English Dictionary

"mass market" in British English

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mass marketnoun [C usually singular]

uk   us  

mass-marketadjective

uk   us   /ˌmæsˈmɑːkɪt/
used to refer to something that is made to be ​sold to as many ​people as ​possible
(Definition of mass market from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)

"mass market" in Business English

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mass marketnoun [C, usually singular]

uk   us   MARKETING, COMMERCE
a ​market of as many ​people as possible, not just ​people with a lot of ​money or particular ​needs or ​interests: There's no ​massmarket for the ​magazine. They ​sellhigh-end furniture that is not ​aiming for the ​massmarket.

mass marketadjective [before noun]

(also mass-market) uk   us  
used to describe a ​product that is intended to be ​sold to as many ​people as possible, not just to ​people with a lot of ​money or particular ​needs or ​interests: a mass market product/brand/car For the first ​time, ​GPS navigators were seen as a ​massmarketproduct. a massmarketretailer/​business/​company The ​service will not be ​limited to ​businessusers, but will have mass-market ​appeal.
(Definition of mass market from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “mass market”
in Chinese (Simplified) 大众市场…
in Chinese (Traditional) 大眾市場…
What is the pronunciation of mass market?
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“mass market” in Business English

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