Definition of “niche market” - English Dictionary

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“niche market” in English

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niche marketnoun [ C ]

uk ​ /ˈniːʃ ˌmɑː.kɪt/ us ​ /ˈnɪtʃ ˌmɑːr.kɪt/

(Definition of “niche market” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“niche market” in Business English

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niche marketnoun [ C ]

uk ​ us ​ MARKETING, COMMERCE

› a small group of people who buy a particular product that most people do not buy, especially a good quality product that makes a lot of profit:

Our niche market is the Asian community.
The company make luxury cars for a small but significant niche market.

(Definition of “niche market” from the Cambridge Business English Dictionary © Cambridge University Press)

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