niche market Definition in the Cambridge English Dictionary Cambridge dictionaries logo

Definition of “niche market” - English Dictionary

"niche market" in British English

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niche marketnoun [C]

uk   us  
a ​smallarea of ​trade within the ​economy, often ​involvingspecializedproducts: Lotus make ​luxurycars for a ​small but ​significantnichemarket.
(Definition of niche market from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)

"niche market" in Business English

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niche marketnoun [C]

uk   us   MARKETING, COMMERCE
a ​smallgroup of ​people who ​buy a particular ​product that most ​people do not ​buy, especially a good ​qualityproduct that makes a lot of ​profit: Our ​nichemarket is the Asian ​community. The ​company make ​luxurycars for a ​small but significant ​nichemarket.
(Definition of niche market from the Cambridge Business English Dictionary © Cambridge University Press)
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