Definition of “oversell” - English Dictionary

(Definition of “oversell” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“oversell” in Business English

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oversellverb [ I or T ]

uk /ˌəʊvəˈsel/ us oversold, oversold

MARKETING to sell more of something than is available:

Airlines oversell on the assumption that some passengers won't turn up.

MARKETING to make an idea, product, opportunity, etc. seem better than it is:

Be honest about the technology; do not oversell its potential.
If you oversell, you may actually lose sales.

FINANCE, STOCK MARKET to cause the prices of financial markets, shares, etc. to fall too far in relation to their real value:

But at $41.75 - almost 30% off its 52-week high - this stock has been oversold.
See also

(Definition of “oversell” from the Cambridge Business English Dictionary © Cambridge University Press)

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