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Definition of “own brand” - English Dictionary

(Definition of own brand from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)

"own-brand" in Business English

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own-brandadjective [before noun]

uk   us   UK (US store brand)
MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: own-brand products/goods The gradual evolution of quality own-brand products from Europe's big store groups has changed the way consumers think about shopping.
own brand
noun [C] (US store brand)
Supermarket own brands are almost invariably cheaper than branded goods.
See also
(Definition of own-brand from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “own brand”
in Chinese (Simplified) (商店的)自家品牌,自有品牌…
in Chinese (Traditional) (商店的)自家品牌,自有品牌…
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“own brand” in Business English

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