own brand Definition in the Cambridge English Dictionary Cambridge dictionaries logo

Definition of “own brand” - English Dictionary

"own brand" in British English

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own brandnoun [C]

uk   us   UK (US store brand)
a ​product that has the ​name of the ​shop that ​sells it, ​rather than the ​name of the ​company that made it: [before noun] own-brand ​cosmetics
(Definition of own brand from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)

"own-brand" in Business English

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own-brandadjective [before noun]

uk   us   UK (US store brand)
MARKETING, COMMERCE used to describe a ​product that has the ​name of the ​store where you ​buy it, rather than a ​name used by the ​company that made it: own-brand products/goods The gradual ​evolution of ​quality own-brand ​products from Europe's ​bigstoregroups has ​changed the way ​consumersthink about ​shopping.
own brand
noun [C] (US store brand)
Supermarket own ​brands are almost invariably ​cheaper than ​brandedgoods.
See also
(Definition of own-brand from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “own brand”
in Chinese (Simplified) (商店的)自家品牌,自有品牌…
in Chinese (Traditional) (商店的)自家品牌,自有品牌…
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“own brand” in Business English

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