Definition of “own brand” - English Dictionary

(Definition of “own brand” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“own-brand” in Business English

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own-brandadjective [ before noun ]

uk us UK US store brand

MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it:

own-brand products/goods The gradual evolution of quality own-brand products from Europe's big store groups has changed the way consumers think about shopping.
own brand
noun [ C ] US store brand

Supermarket own brands are almost invariably cheaper than branded goods.

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(Definition of “own-brand” from the Cambridge Business English Dictionary © Cambridge University Press)