Definition of “party plan” - English Dictionary

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“party plan” in Business English

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party plannoun [ U or S ]

uk us MARKETING

a way of selling products by holding a social event in your home, during which you show people products and take orders:

The party plan consultant uses existing contacts to organize events at the home of the customer, who in turn invites their friends.
The company sells skin-care products by party plan.

(Definition of “party plan” from the Cambridge Business English Dictionary © Cambridge University Press)