personal touchnoun [ C ]uk /ˈpɜː.sən.əl ˌtʌtʃ/ us /ˈpɝː.sən.əl ˌtʌtʃ/
The chairman of the bank believes in the personal touch and always sends a signed letter to each customer.
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(Definition of “personal touch” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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a thin, flat, round cake made from a mixture of flour, milk, and egg, fried on both sides