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Definition of “PEST analysis” - English Dictionary

"PEST analysis" in Business English

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PEST analysisnoun [C or U]

uk   us   also STEP analysis
FINANCE, ECONOMICS, MANAGEMENT abbreviation for Political, Economic, Social, and Technological analysis: a management method that examines the effect that events or influences from outside may have on the performance of a company or organization: A PEST analysis is concerned with the economic influences on a business.
(Definition of PEST analysis from the Cambridge Business English Dictionary © Cambridge University Press)
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