Definition of “play hard to get” - English Dictionary

british dictionary

“play hard to get” in British English

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play hard to get

to pretend that you are less interested in someone than you really are as a way of making them more interested in you, especially at the start of a romantic relationship:

Why won't you call him back? Are you playing hard to get?

(Definition of “play hard to get” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)