Definition of “play sth up” - English Dictionary

british dictionary

“play sth up” in British English

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play sth up

phrasal verb with play us uk /pleɪ/ verb

to emphasize a particular quality or part of something, or make it seem more important than it really is, usually for your own advantage:

The official report plays up the likely benefits of the plan, but glosses over the costs.

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(Definition of “play sth up” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“play sth up” in Business English

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play sth up

phrasal verb with play uk /pleɪ/ us verb

to emphasize something or try to make people believe it is important:

The ad campaign played up the refreshing qualities of bottled water, rather than claiming any medicinal value.

(Definition of “play sth up” from the Cambridge Business English Dictionary © Cambridge University Press)