Definition of “prosumer” - English Dictionary

“prosumer” in Business English

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prosumernoun [ C ]

uk /prəˈsjuːmər/ us /prəˈsuːmər/ MARKETING, COMMERCE

a customer who wants to buy high quality technical products or equipment. This word is formed from the words 'professional' and 'consumer':

Half of prosumers distrust companies and products they cannot find on the internet.

a customer who helps a company design and produce its products. This word is formed from the words 'producer' and 'consumer':

The notion of news consumers is giving way to something called prosumers, in which citizens simultaneously function as consumers, editors, and producers of a new kind of news.

(Definition of “prosumer” from the Cambridge Business English Dictionary © Cambridge University Press)