Definition of “reactive” - English Dictionary

british dictionary

“reactive” in Business English

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reactiveadjective

uk /riˈæktɪv/ us

reacting to events or situations rather than doing something first in order to change or prevent something:

a reactive approach
reactive to inflation/market forces
Top management should be proactive rather than reactive in its decision-making.

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(Definition of “reactive” from the Cambridge Business English Dictionary © Cambridge University Press)