Definition of “selling point” - English Dictionary

british dictionary

(Definition of “selling point” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“selling point” in Business English

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selling pointnoun [ C ]

uk us MARKETING

a characteristic of a product or service that will persuade people to buy it:

That's a selling point the company hopes advertisers and viewers will pick up on.

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(Definition of “selling point” from the Cambridge Business English Dictionary © Cambridge University Press)

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