Definition of “snowball” - English Dictionary

(Definition of “snowball” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“snowball” in American English

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snowballnoun [ C ]

us /ˈsnoʊˌbɔl/

snowball noun [ C ] (BALL OF SNOW)

snow pressed into a ball

snowballverb [ I ]

us /ˈsnoʊˌbɔl/

snowball verb [ I ] (INCREASE QUICKLY)

to grow quickly in size or importance:

Public support for military action has snowballed.

(Definition of “snowball” from the Cambridge Academic Content Dictionary © Cambridge University Press)

“snowball” in Business English

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snowballverb [ I ]

uk /ˈsnəʊbɔːl/ us

to quickly grow bigger or more important:

The problems were apparent in April, and the situation seems to have snowballed from there.
When the market began to tumble, it caused her losses to snowball.
What began in the US as the 'dress-down Friday' trend has snowballed.

(Definition of “snowball” from the Cambridge Business English Dictionary © Cambridge University Press)