Definition of “soft sell” - English Dictionary

(Definition of “soft sell” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“soft sell” in Business English

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soft sellnoun [ S ]

uk us

MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it:

Advertisers are adopting the soft sell for those who enjoy housework.

COMMERCE something that is easy to sell:

The new camera phone is a soft sell.

(Definition of “soft sell” from the Cambridge Business English Dictionary © Cambridge University Press)