Definition of “sweeps” - English Dictionary

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“sweeps” in Business English

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sweepsnoun [ plural ]

uk /swiːps/ us US informal MARKETING, COMMUNICATIONS

a list, produced at particular times of the year, that measures how popular television programmes are. The list is used especially to decide advertising prices based on the size of a programme's audience:

NBC leads in February's sweeps rating period.

(Definition of “sweeps” from the Cambridge Business English Dictionary © Cambridge University Press)