target customer Definition in the Cambridge English Dictionary Cambridge dictionaries logo

Definition of “target customer” - English Dictionary

"target customer" in Business English

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target customernoun [C]

uk   us   (also target buyer) MARKETING
the ​type of ​person that a ​companywants to ​sell its ​products or ​services to: We need the ​rightproduct to satisfy the ​needs of ​targetcustomers.
(Definition of target customer from the Cambridge Business English Dictionary © Cambridge University Press)
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