Definition of “tout” - English Dictionary

“tout” in British English

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toutverb

uk /taʊt/ us /taʊt/

tout verb (MAKE KNOWN)

[ T ] to advertise, talk about, or praise something or someone repeatedly, especially as a way of encouraging people to like, accept, or buy something:

The minister has been touting these ideas for some time.
He is being widely touted as the next leader of the party.
A local car dealership was touting its services/wares on the radio.

[ I ] mainly UK to repeatedly try to persuade people to buy your goods or services:

There were hundreds of taxis at the airport, all touting for business/custom.

tout verb (SELL UNOFFICIALLY)

[ T ] UK US scalp disapproving to sell tickets for something such as a sports game or theatre performance unofficially, usually at a much higher price than the official price:

£30 seats for the match were being touted for £500.

toutnoun [ C ]

uk /taʊt/ us /taʊt/ UK US scalper disapproving

(Definition of “tout” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“tout” in American English

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toutverb [ T ]

us /tɑʊt/

to advertise or praise something, often to encourage its use or sale:

Various studies have been published touting the benefits of pre-kindergarten programs.

If you tout someone's good character, knowledge, skills, achievements, etc., you praise those characteristics:

The President was in Ohio on Saturday, touting his accomplishments and urging supporters to re-elect him.

(Definition of “tout” from the Cambridge Academic Content Dictionary © Cambridge University Press)

“tout” in Business English

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toutverb

uk /taʊt/ us

[ T ] MARKETING to advertise or praise something, especially as a way of encouraging people to buy it:

tout the benefits of sth He appears in ads touting the benefits of leasing corporate jets.
Several insurance companies tout their services on local radio.

[ T ] if someone or something is touted as something, many people say that they are or will be that thing:

be touted as sth He is being widely touted as the company's next CEO.
tout for business

to stop or speak to many people in order to try to persuade them to buy your goods or services:

Hundreds of taxis at the airport tout for business.

toutnoun [ C ]

uk /taʊt/ us UK

→  ticket tout

(Definition of “tout” from the Cambridge Business English Dictionary © Cambridge University Press)