Definition of “trend” - English Dictionary

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“trend” in English

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trendnoun [ C ]

us uk /trend/

B1 a general development or change in a situation or in the way that people are behaving:

Surveys show a trend away from home-ownership and toward rented accommodation.

There's been a downward/upward trend in sales in the last few years.

› a new development in clothing, make-up, etc.:

Whatever the latest fashion trend, you can be sure Nicki will be wearing it.

The trend at the moment is for a more natural and less made-up look.

on trend

› fashionable:

Her long skirt is right on trend this winter.

More examples

The trend towards downshifting, where employees swap the stress of corporate life for more quality time, tempted 6% of the UK workforce last year.
You can't really extrapolate a trend from such a small sample.
A worrying trend for insurers has been a rise in fraudulent claims.
The trend towards home ownership has gone into reverse.
With an upward trend in inflation, you expect prices to rise.

Thesaurus: synonyms and related words

Lifestyles & their study

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You can also find related words, phrases, and synonyms in the topics:

Fashion

Modern & fashionable

(Definition of “trend” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“trend” in American English

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(Definition of “trend” from the Cambridge Academic Content Dictionary © Cambridge University Press)

“trend” in Business English

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trendnoun [ C ]

uk /trend/ us

› a general development in a situation or in the way that people behave:

consumer/industry/market trends Goods on the Retail Price Index have to be updated to accurately represent consumer trends.

a downward/upward trend Borrowing is on a downward trend.

a trend for sth They are profiting from a growing trend for eating out.

a trend in sth Manufacturers are being buffeted by trends in the global economy.

a trend of sth a trend of rising prices

a trend towards/toward sth The trend toward bigger cars is new this year.

current/general/recent trends

growing/long-term/underlying trends

business/economic/global trends

› a new development in clothing, make-up, etc.:

Autumn fashion trends are expected to favour muted colours.

above/below trend

› more or less than is usual:

We will see GDP on a quarterly basis above rather than below trend.

buck the/a trend

› to be different from or not be affected by the way that other people or things are behaving:

Although industry profits were down, MFG is expected to buck the trend and increase profits.

reverse the/a trend

› to make a general development go in the opposite direction:

Holding the rate of duty will do little to reverse the trend towards cross-border shopping.

set the/a trend (for sb/sth)

› to start doing something that other people copy:

Our employee focus could well set the trend for successful companies in the future.

(Definition of “trend” from the Cambridge Business English Dictionary © Cambridge University Press)

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trend

The continued protection of certain segments of the market - both geographically and sectorally - is not an option either, because this would not break the downward trend.