Definition of “trend” - English Dictionary

“trend” in English

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trendnoun [ C ]

us uk /trend/

B1 a general development or change in a situation or in the way that people are behaving:

Surveys show a trend away from home-ownership and toward rented accommodation.
There's been a downward/upward trend in sales in the last few years.

a new development in clothing, make-up, etc.:

Whatever the latest fashion trend, you can be sure Nicki will be wearing it.
The trend at the moment is for a more natural and less made-up look.
on trend


Her long skirt is right on trend this winter.

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trendverb [ I ]

uk /trend/ us

to be one of the words, subjects, or names that is being mentioned most often on a social media website or a news website at a particular time:

Within minutes of the incident her name was trending on Twitter.
Click here for a list of trending topics.

(Definition of “trend” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“trend” in American English

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trendnoun [ C ]

us /trend/

the general direction of changes or developments:

fashion trends
The trend is toward working longer hours for less money.

(Definition of “trend” from the Cambridge Academic Content Dictionary © Cambridge University Press)

“trend” in Business English

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trendnoun [ C ]

uk /trend/ us

a general development in a situation or in the way that people behave:

consumer/industry/market trends Goods on the Retail Price Index have to be updated to accurately represent consumer trends.
a downward/upward trend Borrowing is on a downward trend.
a trend for sth They are profiting from a growing trend for eating out.
a trend in sth Manufacturers are being buffeted by trends in the global economy.
a trend of sth a trend of rising prices
a trend towards/toward sth The trend toward bigger cars is new this year.
current/general/recent trends

a new development in clothing, make-up, etc.:

Autumn fashion trends are expected to favour muted colours.
above/below trend

more or less than is usual:

We will see GDP on a quarterly basis above rather than below trend.
buck the/a trend

to be different from or not be affected by the way that other people or things are behaving:

Although industry profits were down, MFG is expected to buck the trend and increase profits.
reverse the/a trend

to make a general development go in the opposite direction:

Holding the rate of duty will do little to reverse the trend towards cross-border shopping.
set the/a trend (for sb/sth)

to start doing something that other people copy:

Our employee focus could well set the trend for successful companies in the future.

(Definition of “trend” from the Cambridge Business English Dictionary © Cambridge University Press)

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The continued protection of certain segments of the market - both geographically and sectorally - is not an option either, because this would not break the downward trend.
I am referring to the obvious trend towards placing less and less value, in terms of both our attention and resources, on cooperation with developing countries.
We must do something to reverse this trend, and this report and the motion for a resolution are an attempt to bring about such a change.
As promised, there will be a price review within six months to see what the trend is and where talks with national regulators are up to in the matter.
Even though we do not have all the facts concerning the causes of this and concerning what are in actual fact abnormal outstanding commitments, the trend is clearly worrying.
Generally speaking, the rate of utilisation in the first few months of this year does not necessarily set the trend for the rest of the year.
I strongly support this trend.
Under this directive there is a requirement to put in place trend reversal measures once pollution levels reach 75 per cent of the decreed quality standard.
A new trend has been noted, namely for people to move back to the countryside, but with the sole aim of living close to nature.
I consider that this is not in keeping with the principles of the internal market; on the contrary, it is a step backwards and a trend towards renationalisation.