Definition of “upmarket” - English Dictionary

“upmarket” in British English

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upmarketadjective, adverb

uk /ˌʌpˈmɑː.kɪt/ us /ˈʌp.mɑːr.kɪt/ mainly UK US usually upscale

Upmarket goods and products are of very high quality and intended to be bought by people who are quite rich:

an upmarket brand name
Many garment exporters want to move upmarket.
Compare

(Definition of “upmarket” from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

“upmarket” in Business English

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upmarketadjective

uk /ˌʌpˈmɑːkɪt/ us UK US upscale COMMERCE

used to describe products and services that are of a high quality compared to others:

The prices of upmarket tour operators are often discounted at the last minute.
He had a plan to turn the properties into upmarket retail centers with high-end tenants.

upmarketadverb

uk /ˌʌpˈmɑːkɪt/ us UK US upscale
go/move upmarket

COMMERCE to make a company's products or services higher in quality:

New wineries are crowding into the market, meaning that existing winemakers have little choice but to try and move further upmarket.
Going upmarket will significantly reduce our customer base.

(Definition of “upmarket” from the Cambridge Business English Dictionary © Cambridge University Press)