Definition of “viewership” - English Dictionary


“viewership” in Business English

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viewershipnoun [ U ]

uk /ˈvjuːəʃɪp/ us COMMUNICATIONS

the type or number of people who watch a particular television programme or station:

measure/monitor/track viewership The People Meter is an electronic device that measures television viewership.
a drop/dip/decrease in viewership A dip in viewership could mean the loss of millions of dollars.
The network developed new programs to increase viewership among a younger audience.
viewership falls/declines/goes down
viewership increases/jumps/goes up

(Definition of “viewership” from the Cambridge Business English Dictionary © Cambridge University Press)