viral marketing Definition in the Cambridge English Dictionary Cambridge dictionaries logo

Definition of “viral marketing” - English Dictionary

"viral marketing" in Business English

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viral marketingnoun [U]

uk   us   (also referral marketing, viral advertising) MARKETING, INTERNET
a ​marketingactivity in which ​information about a ​productspreads between ​people, especially on the ​internet: Unless your ​customers are young, a ​viralmarketingcampaigntargetingsocialnetworks may not ​earn a high ​return. In many ways hand-held ​technologies are the ​key to ​viralmarketing.
(Definition of viral marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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