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English definition of “hard sell”

hard sell

noun [U]  /ˈhɑrd ˈsel/
something that is difficult to get people to do or try: A job in teaching can be a hard sell to young people who want to earn money. the hard sell The hard sell is a way of trying to get someone to buy or do something by being very forceful: When I told him I didn't think the car was right for me, he tried the hard sell on me.
(Definition of hard sell noun from the Cambridge Academic Content Dictionary © Cambridge University Press)

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