B2C definition, meaning - what is B2C in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online

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B2C

uk   /ˌbiː.təˈsiː/  us   /-t̬ə-/
abbreviation for business-to-consumer: describing or involving the sale of goods or services directly to customers for their own use, rather than to businesses: B2C companies/e-commerce We would not rule out the possibility of re-entering the B2C market if conditions change.
(Definition of B2C from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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