brand loyalty definition, meaning - what is brand loyalty in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online

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English definition of “brand loyalty”

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brand loyalty

noun [U] uk   us  
the habit of always buying a product with the same name, made by the same company: All manufacturers want to encourage brand loyalty to their own products.
(Definition of brand loyalty from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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