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English definition of “front”

front

noun [C usually singular] [C usually singular] (APPEARANCE)    /frʌnt/
the character or qualities that a person or organization appears to have in public that are different from their real character or qualities , and whose purpose is often to deceive people or hide an illegal activity : Don't be fooled by his kindness and sensitivity - it's just a front. She presents such a cheerful front that you'd never guess she's ill . The machinery company was a front operation for arms smuggling . Several trading companies were set up in the early 1960s to act as fronts for money-laundering operations .Affected and insincereFaking and pretending
(Definition of front noun (APPEARANCE) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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