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English definition of “guise”

guise

noun [U]     /ɡaɪz/
the appearance of someone or something, especially when intended to deceive : The men who arrived in the guise of drug dealers were actually undercover police officers . The company has been accused of trying to sell their products under the guise of market research .Faking and pretending
(Definition of guise noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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