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English definition of “merchandising”


noun [U]     /ˈmɜː.tʃən.daɪ.zɪŋ/ US  /ˈmɝː-/
products connected with a popular film , singer , event , etc., or the selling of these products Advertising, marketing and merchandisingRetailing the activity of making people aware of your products and increasing sales through advertising , special events , etc.
(Definition of merchandising noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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