niche market definition, meaning - what is niche market in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online

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English definition of “niche market”

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niche market

noun [C] uk   us  
a small area of trade within the economy, often involving specialized products: Lotus make luxury cars for a small but significant niche market.
(Definition of niche market from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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