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English definition of “personal touch”

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personal touch

noun [C] uk   us  
an original or special quality, or something that is done for every single person in a group in order to make them feel special: The chairman of the bank believes in the personal touch and always sends a signed letter to each customer. Cullinan's tasty offering adds a personal touch to a classic recipe.
(Definition of personal touch from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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