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English definition of “play sth up”

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play sth up

verb uk phrasal verb with play   /pleɪ/ us  
to emphasize a particular quality or part of something, or make it seem more important than it really is, usually for your own advantage: The official report plays up the likely benefits of the plan, but glosses over the costs.
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(Definition of play sth up from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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