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English definition of “soft sell”

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soft sell

noun [S] uk   us  
a way of trying to sell something to someone by persuading them gently: The training brochure deliberately adopts a soft-sell approach.
Translations of “soft sell”
in Chinese (Traditional) 軟性推銷(指用友好誘導的方式進行推銷)…
in Chinese (Simplified) 劝诱推销(指用友好诱导的方式进行推销)…
(Definition of soft sell from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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