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English definition of “talk sth up”

talk sth up

phrasal verb with talk     /tɔːk/ US  /tɑːk/ verb [I]
to speak with enthusiasm about something: If we talk up the event, people will surely come.Exaggerating and playing downPraising and applaudingMaking people excited and interestedInspiration and inspiring
(Definition of talk sth up from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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