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English definition of “upmarket”

upmarket

adjective, adverb   /ˌʌpˈmɑː.kɪt/ US  /ˈʌp.mɑːr-/ mainly UK (mainly US upscale)
describes goods and products that are of very high quality and intended to be bought by people who are quite rich: an upmarket brand name Many garment exporters want to move upmarket. → Compare downmarketExpensive and luxuriousCosting too much
(Definition of upmarket adjectiveadverb from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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