USP definition, meaning - what is USP in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online

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English definition of “USP”

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USP

noun [C] uk   us   /ˌjuː.esˈpiː/
abbreviation for unique selling proposition: a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
Translations of “USP”
in Chinese (Traditional) 産品特色, 獨特賣點…
in Chinese (Simplified) 产品特色, 独特卖点…
(Definition of USP from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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