appeal noun - definition in the Business English Dictionary - Cambridge Dictionaries Online

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appeal

noun
 
 
/əˈpiːl/
[C or U] LAW a request to a law court or other official organization to change a previous decision: lodge/launch/make an appeal He has 28 days to lodge an appeal in the High Court.an appeal against sth Her appeal against the dismissal was rejected. We feel we have plenty of grounds for appeal. an employment/income tax appeal an appeal hearing/tribunal the appeals procedure/process
[C] a request for something, especially money, information, or help: launch/make an appeal The Red Cross launched an appeal after a huge earthquake hit Haiti.an appeal for sth The Society made an appeal for funds to purchase the building and grounds. The development and modernization work is being funded from a successful capital appeal launched last year.
[U] MARKETING a quality that makes people like something or want to buy it: A well-chosen set of photographs gives the book added appeal.market/customer appeal The products have all been researched and tested for market appeal. have wide/broad/universal appeal
(Definition of appeal noun from the Cambridge Business English Dictionary © Cambridge University Press)
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