backward integration - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “backward integration”

backward integration

noun [U]
 
 
a situation in which a company controls the supply of goods and services it needs by buying the company that supplies them, or by going into the same business as that company: The advantages of backward integration include assurance of the pricing, quality, and availability of supplies.
(Definition of backward integration from the Cambridge Business English Dictionary © Cambridge University Press)
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