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English definition of “blurb”

blurb

noun [U]     /blɜːb/ informal MARKETING
a description that appears on the cover of a new product such as a book or DVD that is intended to make people want to buy it: The publisher's blurb refers to this book as an " existential crime novel ". promotional / publicity blurb
(Definition of blurb noun from the Cambridge Business English Dictionary © Cambridge University Press)
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