brand manager - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “brand manager”

brand manager

noun [C]
 
 
MARKETING, COMMERCE the person in a company who is responsible for developing and marketing a particular brand or group of products: As a brand manager for five years, he was responsible for developing sales of the company's leading brand of soap powder.
→  See also category manager
(Definition of brand manager from the Cambridge Business English Dictionary © Cambridge University Press)
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