brand noun - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “brand”

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brand

noun [C]
 
 
/brænd/ MARKETING, COMMERCE
the name of a product produced or sold by a particular company: It was to become the leading brand of specialty coffee in North America. The group is expanding its key brands north of the border. a well-known/popular/top-selling brand The supermarket's own label range has now surpassed a number of top selling brands. a fashion/fast food/car brand domestic/international/global brands premium/luxury/quality brands →  See also aspirational brand , commodity brand , consumer brand , dealer's brand , family brand , house brand , private brand , manufacturer's brand , name-brand , national brand , own-brand , signature brand , standalone brand , store-brand
(Definition of brand noun from the Cambridge Business English Dictionary © Cambridge University Press)
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