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English definition of “brand”

brand

verb [T]     /brænd/ MARKETING, COMMERCE
to give a product a particular name or label in order to sell it: We want these local craftsmen to realize the commercial benefits of branding these products.brand sth as sth Many consumers are more likely to buy products branded as Fairtrade. → See also branded, branding
(Definition of brand verb from the Cambridge Business English Dictionary © Cambridge University Press)
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