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English definition of “channel conflict”

channel conflict

noun [C or U]    
COMMERCE, E-COMMERCE, MARKETING a situation in which there are difficulties because a company does not sell through the usual distribution channels, for example by selling direct to customers on the internet: We need to be able to sell direct without causing channel conflict and upsetting our existing channels.
(Definition of channel conflict noun from the Cambridge Business English Dictionary © Cambridge University Press)
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