click-through rate - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “click-through rate”

click-through rate

noun [C] ( also clickthrough rate)
 
 
( also click rate, abbreviation CTR)
E-COMMERCE, MARKETING the number of people who click on an advertisement on a website to go to another website, compared to the total number of people who saw the advertisement: Click-through rate is useful in measuring how successful you are at engaging your audience with a specific ad message.
(Definition of click-through rate from the Cambridge Business English Dictionary © Cambridge University Press)
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