corporate advertising - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “corporate advertising”

corporate advertising

noun [U]
 
 
MARKETING advertising that describes a company, rather than its products, and that is intended to show the company in a positive way to the public: The company rolled out a corporate advertising campaign, highlighting its commitment to energy-saving methods of production.
→  Compare institutional advertising
(Definition of corporate advertising from the Cambridge Business English Dictionary © Cambridge University Press)
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