cultivate - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “cultivate”

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cultivate

verb [T]
 
 
/ˈkʌltɪveɪt/
PRODUCTION to prepare land and grow crops on it, or to grow a particular crop: Corn, or maize, is indigenous to Mexico and has been cultivated there for some 6,000 years.
to try to develop and improve something: She has cultivated an image as a shrewd investor.
if you cultivate a relationship, you make a special effort to develop it, because you think it might be useful to you: He cultivated business contacts in ten major cities.
cultivation noun [U]
(Definition of cultivate from the Cambridge Business English Dictionary © Cambridge University Press)
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