customer relationship - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “customer relationship”

customer relationship

noun [C]
 
 
COMMERCE, MARKETING
the way in which a business and its customers feel and behave towards each other over a period of time, and the effect of this on the business: Free trials encourage trust and so build the customer relationship. By offering a range of products under the same brand, you create value from customer relationships.
(Definition of customer relationship from the Cambridge Business English Dictionary © Cambridge University Press)
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